We source in China because we needed it ourselves for years.

OriginX grew out of our own e-commerce history. We developed products ourselves, had them manufactured, imported and sold them, with every mistake that comes with it. That exact experience is what we offer as a service today.

Warum es uns gibt

Born from our own needs

Alexander spent more than nine years in German e-commerce and grew two brands, BeerBaller and Red Cup Shop, to seven-figure revenue. Every pallet behind them came from China, and every supplier had to be found, vetted and negotiated with.

At some point other entrepreneurs kept coming with the same question: can you do this for us too? That is how OriginX was born. Today we source for breweries, restaurants, hotels, retailers and e-commerce brands across the DACH region.

We are based in Munich and work with established partners on the ground in China. That means a German contractual partner and a German invoice, plus someone standing in the factory before the goods are loaded.

OriginX Team im Büro

Three things you can rely on

Speed in sales
You get a rough quote fast instead of a perfect one after three weeks. Once the direction is right, we go into detail.
Diligence on liability
With CE, RoHS, packaging law and trademark rights, the opposite applies. We would rather check once too often before a container leaves.
Honest no's
If a project doesn't work for us, or you would be better off buying direct, we tell you. Better no order than a bad one.

Who sits at the table with you

A small team with no layers in between. You talk to the people who actually work on your project.

Alexander Graef
Alexander Graef
Managing Director
Sales and strategy. More than nine years of running his own e-commerce brands and importing from China.
William Wickel
William Wickel
Managing Director
Purchasing, supplier coordination and support for existing customers.
Mürsel Yilmaz
Mürsel Yilmaz
Operations
Sourcing, costing and order handling, from quote to delivery.
Karina Voag
Karina Voag
Design
Tech packs, print files and product design, so the factory builds exactly what you mean.

Let's talk about your project.

Tell us what you want to source. We will tell you honestly whether we are the right partner. And if you would rather work with us: we are always looking for people.